On 14, 15 and 16 October the Province of Limburg organises a three-day international conference in Maastricht titled “Get in Touch with Creativity and Innovation”
The programme will explore six themes – borderless creativity, co-creation and open innovation, inventive learning, places and spaces of creativity, local creativity and civic creativity – to encourage the conference participants to discover and understand connections and relationships between creativity and innovation. Charles Landry is the keynote speaker and adviser on content, guaranteeing an engaging, inspiring cross-border event.
For more information about the programme visit www.creativityandinnovation.nl

The Great Indoors was asked to host one of the inspirational workshops. Out of the six themes of the C&I Conference we chose 'co-creation' and invited James Veenhoff to give this workshop and he gladly accepted.

Veenhoff is partner at Fronteer Strategy (www.fronteerstrategy.com). His fields of expertise include concept development, brand strategy, niche marketing and positioning strategy.
His main experience is in the fashion & lifestyle and creative industries and his work is a great inspiration to us.

Fronteer Strategy
Fronteer Strategy is an Amsterdam-based consulting firm, specialised in marketing strategy. Their key areas of expertise are innovation, co-creation and brand development.

As their name suggests, Fronteer Strategy is especially interested in the unknown and new; whether it be new markets, brands, services or strategies, they enjoy being out there on the frontier where value is created.

Together with their clients, Froteer Strategy developed a proprietary co-creation methodology called ROOFTOP.
A pressure-cooker for insight, inspiration and innovation, it serves to create solid, viable concepts and strategies. Check it out on www.welcometorooftop.com

Many of the clients of Fronteer Strategy operate in complex, unstable or competitive markets, so they need clever brand strategies. We all know that products and services need to be relevant, distinctive and compelling, the question is, how? Fronteer Strategy's Lighthouse Brand Development Model helps clients find the answer.

As well as his work for clients at Fronteer Strategy, Veenhoff is a board member and co-founder of Amsterdam International Fashion Week and Head of Brand Strategy at Blue Blood, so he is closely connected to the Dutch fashion industry. His primary field of interest is Brand Strategy, especially niche, new luxury and vanguard brands.