BRANDED BY SPACE

The interior seems to be the only place in which people still dream of a better future; it’s the ultimate sanctuary of utopian thinking. Catering to the desire for an intense experience, the interiors of hotels, shops and restaurants have evolved into the new epicentres of human imagination. Then, too, we see the language of fashion and ‘the image’ increasingly gaining the upper hand. Every interior has to make an immediate impact, reflecting the identity of the organization it represents. In doing so, interiors are having a stronger and stronger influence on discussions involving public space. Seen in this light, interior architecture is assuming an increasingly dominant position within the realm of design.

The Great Indoors Conference wanted to address the growing importance of interior architecture. It offered a platform to make developments visible, to get a discussion going and to lift the discipline to a higher plane.
The theme of The Great Indoors Conference, held for the first time this year, is Branded by Space. What kinds of tools does the interior designer use to communicate? What role is played by surfaces, by the skin of an object or an architectural element? What is the media’s approach to interiors and their designers? These and other issues were addressed by an international team of key speakers and nominees of The Great Indoors Award.

The Great Indoors Conference explored the growing influence of interior design on the private and public domain. It offered both designers and their clients a unique opportunity to share the visions and experience of some of the world’s more talented designers.

Over 150 visitors were part of a truly memorable event!


The Great Indoors Conference was held on
Saturday 17 November 2007 (9am-6pm)
NAi Maastricht, Avenue Ceramique 226,
Maastricht, the Netherlands