Award Winning Project: Bernhard Wilhelm Tokyo (2006) a Flagship store in Tokyo.

Item idem designed the Bernhard Willhelm flagship store in Tokyo for Bus Stop Co.

This shop, constructed with little more than €5000, makes the distinction between ‘high’ and ‘low’ culture a matter of debate. It illustrates the pleasure offered by insignificant objects and the aesthetic inherent in recycled materials.


http://www.itemidem.com


Quote from Jury Report:
'The Bernhard Willhelm flagship store in Shibuya (Tokyo) – an exuberant interior by design collective item idem – is located in a department store. An even more unlikely candidate for a prize was Jin’s Global Standard, an eyewear shop in Nagareyama (Tokyo) designed by architect Ryuji Nakamura. This store is in a shopping mall, seldom the location of innovative retail concepts. In the case of both shops, their interiors illustrate a refusal to acknowledge the existence of the immediate surroundings. It’s a refusal that the two design teams packaged in decidedly distinctive yet completely convincing ways. Inspired by Bernhard Willhelm’s fashion brand, item idem laid siege to the conventions of high-fashion retail outlets. Nakamura ignored the ironclad rules of a shopping mall to create a strongly conceptual yet extremely customer-friendly interior.'